DALLAS, TX — July 3, 2025
Hurst Lending Acquires Assets of Ribbon, Relaunches RibbonHome.com as Division for Alternative Home Financing
Dallas, TX – Hurst Lending is pleased to announce the acquisition of key assets of Ribbon Home, Inc., a pioneering real estate technology company formerly known for its innovative cash-offer and homebuyer empowerment tools. Ribbon was acquired by EasyKnock in 2023 during a period of industry consolidation. Hurst Lending is now acquiring Ribbon’s brand, core technology, and digital assets. With this acquisition, Hurst Lending is relaunching RibbonHome.com as a dedicated division focused on alternative home financing.
Rather than reviving Ribbon’s previous offerings, Hurst will integrate its own proven programs into Ribbon’s platform. These include:
- Buy Before You Sell — a seamless bridge solution that allows homeowners to purchase a new home before selling their current one.
- Dominate with a Cash Offer Loan® — an offering that equips buyers with the power of a cash-equivalent offer to stand out in competitive markets.
- Just Missed Bridge Loans® — a solution for buyers who narrowly miss out on traditional financing but are still qualified, with additional flexibility.
These offerings will replace Ribbon’s legacy products, enabling RibbonHome.com to continue empowering homebuyers with Hurst Lending’s proven and scalable solutions.
“The Ribbon brand was built on the idea of making homebuying simpler and more competitive, and we’re proud to carry that vision forward,” said Jay Hurst, Co-Founder of Hurst Lending. “With this relaunch, we’re combining Ribbon’s innovation with Hurst’s proven solutions.”
RibbonHome.com will soon debut an expanded suite of alternative lending offers, including:
- Home Equity Lines of Credit (HELOCs)
- Home Equity Investment Solutions
- Sale-Leaseback Programs
These programs will further expand Hurst Lending’s mission to provide greater financial flexibility and access to equity for homeowners in many parts of the United States.
For updates and more information, visit www.RibbonHome.com.
About Hurst Lending
Headquartered in Dallas, Texas, Hurst Lending is a trusted innovator in real estate finance, offering both traditional mortgages and alternative lending solutions. With a focus on empowering buyers and homeowners, Hurst delivers flexible, practical tools that help clients unlock the full value of their homes and move confidently in today’s dynamic market.
About Ribbon Home
Details on Ribbon Home’s history can be found on Crunchbase (just search for Ribbon Home), or if you already have a free Crunchbase account click here for a direct link to information about Ribbon Home.
Media Contact:
info@hurstlending.com
(512) 627-5263
